Electric, the world’s first real-time IT support and security solution announces the appointment of Andrea Kayal as Chief Marketing Officer.

Andrea joins Electric with two decades of experience spanning business strategy, demand generation, brand message and design, product, content and customer marketing, customer retention and more. Her teams have been responsible for go-to-market execution and growth.

Most recently, Andrea served as CMO at Upserve, where she was responsible for marketing and sales development. Before joining Upserve, she led marketing at Signpost, Sailthru and Lua.

“I first met Andrea several years ago and was blown away by her vision for marketing and ability to execute,” said Ryan Denehy, CEO of Electric. “She knows how to set a strategy and build world-class teams to deliver against that. Her appointment underscores our rapid emergence as the leading IT solution for small and midsize offices all over the country.”

“Electric is revolutionizing the way businesses manage their IT by making it simple, accessible and cost-effective,” Kayal said. “As the market-leader, and first of its kind providing real-time IT support and security, Electric delivers an unmatched level of customer service which makes this an incredibly exciting time to join the team.”

Today, Electric boasts over 300 customers with more than 10,000 employee end-users through its innovative network-to-device level IT support platform, which includes: managing day-to-day requests, systems administration and employee onboarding and offboarding.