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Elevating Device Procurement and Provisioning: Electric Achieves Apple Authorized Reseller Status

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Elevating Device Procurement and Provisioning: Electric Achieves Apple Authorized Reseller Status

Read Time: 3 minutes Published: December 7, 2023

Electric is excited to announce our official certification as an Apple Authorized Reseller. As trusted partners of Apple, Electric’s Apple Authorized Reseller status further strengthens our device procurement and provisioning for our customers, providing a direct line to Apple for advanced support and specialized training.

For Apple users, this update means your device management is set to become even more automated, streamlined, and secure.

The Evolution of Electric’s Device Lifecycle Management Offering

Electric has been procuring and provisioning Apple devices for our customers since 2017. Since then, our offering has evolved in line with our commitment to managing the full device lifecycle for small and medium-sized businesses. 

  • 2017: Electric procures and provisions customer-purchased equipment and offers repair coordination.
  • 2018: Launch of remote provisioning, allowing more flexibility for customers.
  • 2019: Employee onboarding and offboarding workflows are introduced to the Electric platform.
  • 2021: Electric introduces QR codes for device shipment.
  • 2022: Electric introduces zero-touch provisioning (ZTP), completely automating the provisioning process for customers.

In the space of five years, Electric’s Apple procurement scope has grown 10x. Our device procurement technology has evolved from chat-based requests submitted over the Electric App to a full-scale hardware storefront on our platform. 

Today, we are proud to offer full device lifecycle management, all the way through end of life and recycling, to over 1,000 US-based customers.

What Our New Status Means for Our Customers

For our customers, Electric’s status as an Apple Authorized Reseller serves to enhance a range of existing features, including:

Automated procurement: Experience a fully automated procurement and provisioning process with unparalleled access to Apple’s catalog of MacBooks and Accessories.

Streamlined provisioning: See accelerated turnaround times and strengthened security throughout the device provisioning process.

Enhanced visibility: Gain new insights into device refreshes, configuration changes, and inventory levels with advanced control over the devices in your ecosystem.

“We could not be more thrilled to partner with Apple as an authorized Apple Authorized Reseller,” says Todd Mitchell, Chief Operations Officer. “The benefits afforded to us by this status will allow us to streamline and further automate our procurement process, translating into a simpler, more automated buying process for our customers. They can also expect faster turnaround times and increased security during the provisioning process.”

Achieving Apple Authorized Reseller Status

The years-long process to become an Apple Authorized Reseller involved rigorous security and compliance evaluations. Electric team members also underwent extensive training to acquire expert-level Apple certifications.

We are proud to meet Apple’s high standards for Apple Authorized Reseller partners and will continue to extend this advanced expertise directly to our customers.

Our Commitment to Customer Experience

Electric’s Apple Authorized Reseller designation is the latest milestone in our mission to deliver effortless device management for small and medium-sized businesses. As part of our commitment to an exceptional customer experience, we are continually evolving our solutions to meet your needs.

Looking to discover the full range of benefits offered by our IT management solution? Try Electric for free today. Get started here.

Jessica Farrelly

Jessica is a content writer with more than 8 years of experience covering SaaS and the tech industry. She has worked with both B2B and B2C publications across North America, Europe, and APAC and currently writes about IT Solutions or Electric.

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