December 11th, 2018 Read Time: 4 minutes
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When you’re running a business, there is a lot to think about, and it’s critical to stay productive. An inbox full of emails, though, certainly does not help keep things moving. In fact, needing to sort through a thousand emails a day can certainly take away from your work day and lead you off track.
Fortunately, there’s G-Suite, which offers a variety of Google apps and features, including email routing. But what makes G-Suite unique? You’re already using many Google apps for free, is email routing worth it? What exactly is email routing, anyway? And can it really make your business communications more efficient? Electric is here to answer your questions.
People may not be sending paper mail as much as they used to, but post offices still get hundreds of thousands of pieces of mail a day. These letters and packages all have different destinations. Machines and humans need to work together to sort the pieces quickly and efficiently in order to ensure every package and letter arrives to its intended place.
Email routing serves a similar purpose. Businesses can create customized rules to filter and direct both incoming and outgoing emails. This can be extremely useful for businesses, as email routing can help sort through large amounts of emails quickly, copy the right people onto the right correspondence, and direct email messages to the correct departments. These tasks don’t take too much time individually, but they can add up to be a huge expense unless automated. Companies can also archive important emails and emails to and from former employees so it doesn’t clutter up anyone’s inbox, and block recipients from forwarding, copying, printing, or downloading emails for security purposes.
If you are just starting a new business, email routing may not yet be at the top of your checklist. However, you should definitely think about implementing it sooner rather than later, because it will enable you to scale your business much more easily in the long run, greatly improving your company’s efficiency and organization. After all, who wants to sort through over a thousand emails a day? No one.
Chances are, you and many of your employees are already using Gmail and Google Docs. Many people have the misconception that these apps are the same thing as G-suite, and you’re likely wondering what makes G-Suite different.
G-Suite is an affordable cloud-based solution that can help improve your team’s workflow, whether you are a new business, small business, or mid-sized business. As a new business, G-Suite allows you to create custom company email addresses and have extra or unlimited cloud storage for your emails and collaborations.
Likewise, as remote offices and global collaborations within companies become more common, G-Suite’s real-time collaboration and mobility offerings are key for productivity. Being cloud based also helps with speed and flexibility so you can work with partners and clients without skipping a beat.
What we love about G-Suite is that it’s just so easy to use. You don’t need an extensive IT background to manage it. In terms of email routing specifically, you can easily control how your company’s emails are routed and stored. Everything can be done right in the Google Admin console, where you can route incoming emails using different delivery methods, set up catch-all addresses, route messages to additional recipients, and set up non-Gmail mailbox deliveries.
Using Google apps email routing is also an essential part of the offboarding process. If you had an employee who was working with clients or involved any type of external communication, you can route their incoming emails to someone else on your team. Not only does email routing enable an easy transition, but it also allows you to continue running your business without any hiccups. Additionally, all of your ex-employee’s emails can be archived for safe record keeping. This is also the exact reason why we included a default mail routing field in the offboarding functionality of Turbine—Electric’s solution to the pain points and time constraints businesses experience with offboarding.
So, it’s pretty obvious that we’re all about minimizing the daily burdens that take you away from the job you were actually hired to do—that goes way beyond using G-suite effectively. When you partner with Electric, you’re not only removing the day-to-day headaches of managing email and/or onboarding and offboarding—but you’re getting a network-to-device level IT solution that actually makes sense for your team and your business.