Why TULA Chose Electric to Power Their IT

TULA relies on Electric to make their exponential growth seamless

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Client Overview

Client Since: 2019

Industry: Cosmetics

Offices Supported: NY

IT Situation Prior to Electric: No IT Resource

Employees Supported: 100+

Devices Supported: 100+

IT Challenges

- Knew their De Facto IT set-up would not scale with their rapid growth

-Wanted to proactively set themselves up for success before their IT situation became unsustainable

-Wanted to ensure they were prepared for the increased security threats that came with a larger organization

Technology Supported

Electric supports TULA's tech stack and devices.

Where they were looking for support

When TULA Skincare’s unique method of approaching beauty and wellness by creating skincare products that harness the power of probiotic extracts and superfoods took the skincare industry by storm, they found themselves facing massive organizational growth. Since its founding in 2014, TULA never had a dedicated internal IT solution -- instead, the brand relied on in-house team members to handle IT management and requests for their smaller and scrappy team. But with their rapid success came the need to hire quickly, and Head of Technology Ilan Levine knew that their current IT approach wouldn’t be able to keep up. “With increased growth comes increased technological needs and support demands - especially from an IT capacity. Due to our high growth rate we knew we needed to bring in a third party to ensure we were operating at peak productivity.”

More specifically, he was concerned about logistical challenges around device procurement and provisioning, time consuming onboarding processes, limited visibility into IT health, and worst of all, growing cyber threats. Rather than wait for these issues to arise with potentially disastrous repercussions, he proactively turned to Electric for help. “Electric offered us a platform that would efficiently service our IT needs and give us the tools to continue to be a high functioning and high performing team and company.”

Electric worked to lay the groundwork that would facilitate seamless growth. This included setting up a standardized process for on & offboarding and device procurement & provisioning, with devices delivered to new employees, wherever they were. Additionally, Electric provided TULA employees access to a team of 100+ support experts, who were only a slack away for any of their IT questions. This ensured that TULA's internal team wasn’t getting bogged down by routine support requests, something that was particularly valuable to Ilan. “Electric has been integral in offering quick and convenient end-user support.”

TULA’s team leans on Electric

Abhishek was very helpful and kept me updated on progress with my issue. He also went out of his way to give me some tips since my issue ended up actually being on my end and his tips ultimately solved my issue right away!

Great help on a really random issue that took a few hours to trouble shoot. Very pleasant to interact with as well!

Edgar was helpful at troubleshooting, provided useful knowledge for future reference, and did not make me feel stupid, even though it turned out to be a very simple, easy to solve thing.

Thank you Megan and everyone who helped me with my docking station. I appreciate it!

So helpful and even checked back in on me after I didn’t respond quickly. Wonderful!

Great, fast customer service. Also reliable!

Along with the routine IT needs, Electric also helped TULA make sure their growth didn’t leave them exposed to new cyber threats. The team helped them implement a variety of security best practices, from setting up MFA to deploying EDR tool Malwarebytes across TULA’s devices. “By working closely with our Electric customer success manager we have been able to ensure that we are taking all necessary steps and precautions to secure end-user devices.”

Since signing on with Electric, TULA has been able to face all the challenges of a growing brand head on, without sacrificing productivity, or losing focus of their business goals. “Working with Electric has allowed us to continue to focus on our business strategy while growing exponentially. Despite our increased employee growth rate, Electric has been able to address our IT needs without us having to hire a dedicated IT resource, allowing for quicker resolutions and time savings from an administrative perspective as well as on the end-user side.”



Ilan Levine

Head of Technology

Despite our employee growth rate increasing exponentially, Electric has been able to address all our IT needs with no internal IT hire required, saving time for both our admins and users.